While there are lots of studies on why startups fail, the most recurring #1 reason why is a bad product-market fit. You can spend forever working on an amazing product but if no one likes it or it doesn't work with existing market and sociological dynamics it's going to fail. What do you do when your product has market externalities, such as in a marketplace app: You need sellers on the app to get buyers to use it, but you need buyers on the app for sellers to bother to post anything. How do you get around this or change your model?

I can help. The way most startup products start is with an idea. That idea is then built and taken to market, but that's a little like taking aim at a target (market) that you can't see with the first bow and arrow you find, rather than first identifying your ideal target market and related market dynamics, carefully selecting your weapon, and taking aim. I can help you reverse engineer problems and market demands into tangible solutions, and help you validate those solutions to find a better product-market fit.

Want a free framework to help with your product development? Check out Roger's Five Factors, which explains up to 87% of the variance in new product adoption.

See Roger's Five Factors Here >

Interested in working with me? Contact me now! >

Does your business have recurring revenue streams? What about strong competitive advantages? If a large company put a bunch of programmers or engineers in a room over the weekend and threw a bunch of money at the problem could they copy your product and outcompete you with a larger brand, more resources, and better distribution? 

I hope not, but just in case you should shoot me a message and get my take on ways you can reduce risk, increase profitability, and maximize growth.

See some of the questions I'll help you answer here >

Interested in working with me? Contact me now! >

If your brand walked through the door right now who would they be and what would they say?

If you can't answer that question in a way that is not just with the confidence that that person (your brand personified) is the absolute best person to sell to your ideal client profile, saying the best possible things given your data and with perfect brand consistency, but is also easy and concise enough that literally anyone new you hire can immediately pick it up and be able to articulate or explain it in depth, then you definitely need some help with your marketing.

Even without me, here is a great place to start >

Interested in working with me? Contact me now! >

Does your sales team have a process? What about a CRM or a sales hub with your ideal client profile, or core sales messages? Hopefully, you do, because sales staff have some of the highest turnover rates of any employees, and are the most expensive to lose because they're the ones who are supposed to be making the revenue.

In fact, you can hire the best salesperson in the world but if you don't give them the tools they need to succeed it's a little bit like hiring the world's best painter and then not giving them a brush or paint and then wondering why they can't paint your portrait. I can help make sure your sales strategy and management is enabling any sales staff you hire to succeed.

Want to try and do some of it on your own?

Here's a good place to get started >

Interested in working with me? Contact me now! >

Whatever you're doing, guaranteed I have software to make it better that you can use, like this little nugget right here > that uses AI to determine someone's personality so you can more effectively approach them.

I have literally found and categorized by function, process, and department, thousands of different software to help improve your business. I've also mapped information system processes for fun and to make determining your optimal software suite easier.

Take a look here >

Interested in working with me? Contact me now! >