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I help your company develop and execute comprehensive product, marketing and sales strategies to grow your business and meet your revenue goals within 12 months.
This page contains all the information you'd want to know if you're considering working with me.
My singular focus is to affect positive change in the biggest way that I can, through socially impactful industries, helping others succeed, and living by these values.
Why This Is Important >Work with someone who not only can get the job done, but who is adaptable enough to incorporate strategic thinking, creative problem solving, and analytical decision making to do it.
Read my Insights >While most of my peers saw education a means to an end, taking the easiest courses and valuing grades over learning, I saw it as an opportunity to absorb as much knowledge as I could. I have never taken a course I didn't think would be useful in some way, or for a GPA boost. This is an attitude I will take to anyone or any organization I work with.
IQ might help you know what to do, but EQ tells you how to do it. Work with someone who leads through responsibility and effective communication while remaining a highly coachable and receptive team player.
I am passionate about personal development, so I try to self-analyze myself whenever I can so I can improve. To help others, you must first help yourself.
Finding effective managers is hard, I make it easy. I take initiative and responsibility in everything I do and always try to be a leader. I believe good management starts with caring about the people you work with. These are the management styles I use in order of how often I use them.
Learn More >
Example: I can understand how the market structure of an industry can affect the development of new firms and products just as well as I can understand how those firms would need to operate on a functional level (e.g. business processes, branding, target market, etc.) to compete. This sort of thinking allows me to be an effective strategist.
"Connor is one of the hardest working, and brightest individuals I've ever met."
- Philippa Swartz, Research Analyst, Rapture Events
“Insanely talented” is the first thing that comes to my mind when I think of Connor."
- Navmeet Jassal, Human Resources Manager, Rapture Events
"I have never met someone more dedicated to succeeding and creating a positive environment than him."
- Eli Mallin, Event Manager, Rapture Events
"Truly a force to be reckoned with."
- Andrew Lee, Property Manager, Sonder (previously Flatbook)
"There was always something to learn from him, and he was always willing share his insights."
- Conner Bryan, Sales Representative, Rapture Events
"He is also one of the most hardworking people I've ever known who would choose work over sleep."
- Adrian Salcedo, Event Representative, Rapture Events
"Connor is one of the most organized and dedicated entrepreneurs I know by far."
- James Cohen, Co-Founder & CEO, PartyWell
"Connor is a brilliant problem solver, even while under immense pressure in a very dynamic environment."
- Johnny Gong, Logistics Manager, Sonder (Formerly Flatbook)
"If there's one thing I know for sure about him is that he hustles. He knows how to scale a business."
- Layne Lafrance, Product Manager, Axiom Zen
"I am overwhelmed by his motivation, broad knowledge and passion for all things business. A future leader for sure!"
- Jarrad Penley, Business Analyst, Pernod Ricard
"Connor was an absolute pleasure to work for! He is a natural born leader and has a knack for bringing out the best in his team."
- Zain Haq, Growth Manager, Rapture Events
"This is a guy who regularly thinks in big ideas, and then will follow up on those big ideas by making a detailed plan on how to go about achieving them."
- Joe Stewart, Life-long friend
"Working with Connor forced me to observe his unmatchable ambition and commitment to all he is involved in. Connor does not disappoint."
- Michael Colacone, Music Manager, Rapture Events
"Connor is one of the brightest and most motivated entrepreneurs I've met. He is dedicated and knows how to envision, plan and coordinate a project, end-to-end."
- Alejandro Esquivel, Software Engineer, Aida
"His tenacity and work ethic are unparalleled."
- Prasenjit Das, Vice President, Talent, Rapture Events
"I would recommend Connor to anyone who is looking to build a solid foundation for their company."
- Connor Smith, Vice President, Operations, Luminari
"His optimism was inspirational and his critical thinking was crucial to our operations."
- Wes Dunham, Human Resources Director, Rapture Events
"An absolute pleasure. Connor takes feedback extremely well and is always eager to hear constructive criticism and improve accordingly."
- Intishar Jashim, Staff Accountant, Rapture Events
"He fostered a culture where you could tell the executives, and especially himself, cared about the people under them."
- Tony Hui, Data Scientist, Rapture Events
"He was always the man you would talk to if you needed anything."
- Lynden Grosso, Musician, Rapture Events
"Connor was a pleasure to work with and had outstanding customer service."
- Dana Szalkai, Customer Service, UBC AMS
I live by the quote of "Hard work beats talent when talent doesn't work hard." by Tim Notke. I believe passion, doing what you love, is the key to being able to work hard at it.
Why This is Important >If you've read this far I'm assuming you're interested in entrepreneurship. Maybe you're like 30% of millennials who list "starting a business" as one of the things they want to do someday. But that's the key word there isn't it? Someday. NOW is the best time to do it. Either you're young and have nothing to lose and so much to learn and gain, or you're not and you have less time to achieve your goals, either way, that just means NOW is the best time.
Do you really want to work for someone else your whole life? Work doesn't have to feel like work if it's what you're really passionate about and you don't have to wait until you're retired to enjoy freedom. It's not easy, but nothing worth doing ever was.
I'll tutor you in what you need to know and guide you in the right direction. Even if you're not ready to start a business, I can help equip you with the knowledge to do so, or to better succeed in your job.
Starting a business is risky, I help reduce that risk.
See the top reasons most startups fail here >
Interested in working with me? Contact me now! >
While there are lots of studies on why startups fail, the most recurring #1 reason why is a bad product-market fit. You can spend forever working on an amazing product but if no one likes it or it doesn't work with existing market and sociological dynamics it's going to fail. What do you do when your product has market externalities, such as in a marketplace app: You need sellers on the app to get buyers to use it, but you need buyers on the app for sellers to bother to post anything. How do you get around this or change your model?
I can help. The way most startup products start is with an idea. That idea is then built and taken to market, but that's a little like taking aim at a target (market) that you can't see with the first bow and arrow you find, rather than first identifying your ideal target market and related market dynamics, carefully selecting your weapon, and taking aim. I can help you reverse engineer problems and market demands into tangible solutions, and help you validate those solutions to find a better product-market fit.
Want a free framework to help with your product development? Check out Roger's Five Factors, which explains up to 87% of the variance in new product adoption. I also recommend the Lean Product Playbook by Dan Olsen, the product development framework I prescribe to.
See Roger's Five Factors Here >
Interested in working with me? Contact me now! >
The nice thing about business management theory is most things have broad applications. For example, every business needs an accounting system, reporting processes, organizational culture, financing, etc. A lot of these things are not product specific and therefore not dependent on the product to complete.
With my broad education in the various fields of strategy and business, I can help you create and integrate your various disparate business functions (HR, IT, Finance, Accounting, Marketing, Sales, Operations, Design, Product, etc) to work together to form an effective and efficient organization with which to meet your long-term strategic goals.
Learn about the different levels of strategy used in business here >
Interested in working with me? Contact me now! >
Does your business have recurring revenue streams? What about strong competitive advantages? If a large company put a bunch of programmers or engineers in a room over the weekend and threw a bunch of money at the problem could they copy your product and outcompete you with a larger brand, more resources, and better distribution? Do you know what your CAC or LTV is for your various acquisition channels? Is your LTV too low to be attractive for investment?
I hope not, but just in case you should shoot me a message and get my take on ways you can reduce risk, increase profitability, and maximize growth.
See some of the questions I'll help you answer here >
Interested in working with me? Contact me now! >
If your brand walked through the door right now who would they be and what would they say?
If you can't answer that question in a way that is not just with the confidence that that person (your brand personified) is the absolute best person to sell to your ideal client profile, saying the best possible things given your data and with perfect brand consistency, but is also easy and concise enough that literally anyone new you hire can immediately pick it up and be able to articulate or explain it in depth, then you definitely need some help with your marketing.
Even without me, here is a great place to start >
Interested in working with me? Contact me now! >
Does your sales team have a process? What about a CRM or a sales hub with your ideal client profile, or core sales messages? Hopefully, you do, because sales staff have some of the highest turnover rates of any employees, and are the most expensive to lose because they're the ones who are supposed to be making the revenue.
In fact, you can hire the best salesperson in the world but if you don't give them the tools they need to succeed it's a little bit like hiring the world's best painter and then not giving them a brush or paint and then wondering why they can't paint your portrait. I can help make sure your sales strategy and management is enabling any sales staff you hire to succeed.
Want to try and do some of it on your own?
Here's a good place to get started >
Interested in working with me? Contact me now! >
Whatever you're doing, guaranteed I have software to make it better that you can use, like this little nugget right here > that uses AI to determine someone's personality so you can more effectively approach them.
I have literally found and categorized by function, process, and department, thousands of different software to help improve your business. I've also mapped information system processes for fun and to make determining your optimal software suite easier.
Take a look here >
Interested in working with me? Contact me now! >
Why would someone want to work for you? Seriously, ask yourself that question. What's in it for them? They can get paid elsewhere, so you need to offer intrinsic value and growth.
How do you get people to really care about your business and how do you create a culture that attracts and retains the best people. This is one of my passions.
Here's how Netflix does it >
Interested in working with me? Contact me now! >
People work best with people like them. I want to work with brilliant people I can learn from and debate with, and you want to work with someone you can trust to fit your culture, and contribute to your team.
To me, social mission and positive impact on society are the most important things for how I allocate my time. This means if we work together you'll know I care deeply about it.
See What I look for in Business Models >How people get/keep/manage money, and optimally allocate their time to society
Your co-workers are a little bit like a family. You don't always get to choose them, but it's better if you get along. If my interests are perhaps similar to yours, we would probably get along well.
Why a Global Mindset? >Contact me to talk about whatever you had in mind!
Contact >I Share Cool Stuff, Follow Me.
I write about entrepreneurship, personal development, marketing & sales, technology, investing, people & culture management, as well as occasionally politics and current events.
Featured Articles >All Posts >Website by Connor J. Wilson.
778-995-6511 (Text only)
© Connor James Wilson 2020